Search, Growth, Clarity

SEO, AI search, and growth insights from practical experiments.

See Work

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Technical SEO

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SEO Case Studies

A technical SEO audit translating crawl data, indexing signals, and site architecture into practical growth priorities.

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AI Search Experiments

An SEO case study showing how content structure, internal linking, and search intent helped strengthen organic visibility.

A 3D illustration featuring a web browser interface with the word SEO, various charts and graphs, a pie chart, and a rocket launching from the top of the window. The background is dark with scattered white dots, resembling a starry sky.

Search Research

Practical experiments testing how websites appear in AI-generated answers, from entity clarity to citation-worthy content.

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Selected Projects

Research into local and generative search, connecting business goals with the signals that shape modern discoverability.

A man in a suit is working at a desk with a dual-monitor setup showing SEO presentation slides and data charts. The office environment is bright, with natural light coming from a nearby window, and a Rubik's cube is placed in front of the monitor.

My Background

I work at the intersection of technical SEO, digital marketing, and AI search, turning complex visibility challenges into practical growth strategies.

My Approach

Technical SEO

I share tested ideas, case studies, and lessons from the field.

AI Search

Make Search Matter

Practical insights, experiments, and strategies for being found across search, AI, and the web.

Connect